In a surprising move, Sony has announced a significant price increase for its PlayStation 5 consoles, controllers, and the PlayStation Portal in Japan. Starting September 2, 2024, Japanese consumers will need to pay an additional ¥10,000 (approximately $90) for the PS5, as the company cites the "global economic situation" as the primary reason for the hike.
Details of the Price Increase
The new pricing puts the standard PlayStation 5 model at ¥79,980, equivalent to around $552, which is notably higher than the current US price of $500. The digital-only version of the PS5, which lacks a disc drive, will now cost Japanese players approximately ¥72,980, or $506, surpassing the price of the base model in the US.
This increase also affects other PlayStation products. The DualSense controller, which is integral to the PS5 experience, will now retail for the equivalent of $83. Additionally, the PlayStation Portal, Sony’s new handheld device, will see its price rise to around $242.
Sony's Explanation for the Increase
Sony addressed the price hike in a blog post on its Japanese PlayStation site, explaining the rationale behind the decision. The company pointed to the "challenging external environment" and ongoing fluctuations in the global economy as key factors influencing their business operations. "Given the recent challenging external environment, including the current fluctuations in the global economic situation, and the impact it will have on our business, we have reached this decision," the post reads. Sony emphasized the need for this adjustment to ensure they continue to offer customers the best gaming experience while maintaining a stable business.
Comparison with Xbox and Potential Impact on PS5 Pro
While Sony is implementing these changes in Japan, it's worth noting that Xbox has not announced similar price increases in the region recently, although they did implement a smaller price hike for the Xbox Series X and Series S in February of the previous year.
This development raises questions about the future pricing of the anticipated PS5 Pro, which is rumored for release in 2024. If current trends continue, Japanese gamers—and possibly those in other regions—might see higher-than-expected prices for the new console variant.
Final Thoughts
The decision to increase prices in Japan reflects broader economic challenges that are affecting businesses worldwide. For Japanese gamers, this price hike represents a significant change, making the already high-demand PS5 even more expensive. As the global economy continues to fluctuate, it will be interesting to see how this impacts gaming hardware prices across other regions and platforms in the future.
Also Read:
https://news.thebadgamer.in/news/ps5-prices-in-japan-increase-by-90-amid-economic-concerns/
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